Do you have a logo? If so, do you have graphic standards and brand guidelines? Do you want to freshen up your marketing up a bit?
A graphic designer can work with your brand guidelines to make your marketing materials look great. Strategies as simple as color blocking can help. They create definitive areas of information and really highlight your message.
My client, Mike Schuster of FiddleSmart Marketing, was looking for such a thing!
Mike said, “I wanted to use graphics in final report summaries that carried through the positioning around the package. I’m drawing comparisons in my conversations to putting the pieces of a puzzle together. Instead of using a typical container box, I wanted to reinforce the concept of putting/fitting the pieces together through visual graphics.”
We experimented with different shapes, including the circles and arrow symbol in the logo.
Finally, we landed on these graphics:
Mike said, “You delivered on the concept and took it a step further.”
Mike created a project summary for one of his clients, Roger Wolkoff. Another client said, “Not only is the information in the summary great, but it also looks so pretty.”
