Case Studies - Melissa Carlson Creative

PRO Physical Therapy

The challenge: Get the word out about a brand-new business—and get it out quickly. Business launches typically take months, but that was time this client didn’t have.

My solution: A combination of a get-‘er-done attitude, experience=efficiency design and production skills and a hand-in-hand client relationship meant we turned around a complete branding package (that included a logo, stationery, signage, brochures and a variety of other marketing tools) in weeks.

And because I’m committed to building relationships, we were able to rely on local printer extraordinaire Alpha Graphics-Middleton, to quickly produce exceptional pieces.

“Melissa has been awesome to work with! She was timely, responsive and really met our needs. I have worked with a lot of people over the years and found Melissa extremely easy to work with and did what we needed. She is not only a wonderful person but a really creative artist. I would highly recommend Melissa for any project that you’re doing.”

David NissenbaumPRO Physical Therapy

Access Community Health Centers

The challenge: This nonprofit makes a critical difference for people who struggle to access high-quality, affordable health care. Their annual Celebration of Service Dinner is part PR event, part “thank you” to donors, staff and friends and the group’s biggest fundraiser. Each year they need marketing materials to capture their story and drive event attendance.

My solution: A comprehensive marketing package (including invitations, signage, programs and more) that powerfully conveyed the difference Access is making in the community.

“We have been able to build a real partnership with Melissa over the last 12 years, working on numerous projects. Her work on our annual Celebration of Service is terrific—always fresh, interesting and on point.”

Paul HarrisonAccess Community Health Centers

La Follette School of Public Affairs

The challenge: UW-Madison’s La Follette School of Public Affairs needed to turn a vast collection of complex data from three out-of-state experts into a cohesive, user-friendly report. The client had struggled to convey its vision to outside designers in the past and wasn’t sure an external resource could handle the assignment.

My solution: Years of design experience and strong project management skills allowed me to tackle this challenging assignment in a timely fashion (just X weeks from start to finish). The piece leveraged clean design and strong infographics and gave the client a powerful information tool.

“We had worked with several graphic designers to produce our annual briefing report for state policymakers. We were unsure if trying yet another person was worth it, but we are so glad we found Melissa. She is clearly experienced, fast, and accurate. We were relieved to find out that working with her saved us time and frustration. We have already sent her other projects that we would normally do in-house.”

Heidi NormandinLa Follette School of Public Affairs

PRO Physical Therapy

Access Community Health Centers

La Follette School of Public Affairs

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