As a graphic designer, I have the opportunity to use stock photography or custom photography. Sometimes stock images are enough, but when you are able, professional custom photography is the way to go.
Whether you are building a website, developing a brochure or creating art for your business, you have a choice.
Here are three reasons why professional custom photography is better:
1. You can talk to the person responsible for the photography.
I like to work directly with writers, printers, illustrators and photographers. It is best to meet and discuss the project, because you can show examples of what you like (and don’t like). And that means they have a visual of what you are looking for.
2. You can see what the custom images will look like.
Most photographers are working with digital cameras now. It’s nice to be able to see what the pictures will look like while you are taking them. There might be something that you’ll catch during the shoot; for example: a wrinkle in a shirt; hair out of place; an odd reflection. And if you catch these during the shoot you won’t have to retouch later.
3. You’ll never see your images anywhere else. They are yours.
Custom photography means you get exactly what you want. So, when people see your website or brochures, they will know it’s custom. If it’s stock photography, it’s usually pretty obvious.
I used Kyle Wege with Crimson Sun Studios for my new website. We are friends and see each other every week in our referral group. Your photographer should ask how your images will be used. They should know what the lighting is like where you will be shooting. And they should make you feel comfortable whether they are taking your portrait or capturing product images.
If you are looking for photography, contact me and I will help you find the right fit for your photography needs.