Collaborating with a graphic designer guarantees proper use of your logo/brand. And there are 3 ways we can work together.
1. Existing Brand
Many clients I work with already have a logo and graphic standards document. I’m okay with this! And I’m very sensitive to the idea of consistency. It’s important for us to use our logo in a way that keeps it legible and clear. You don’t want it placed over a photograph or distracting background. You never want to change the color or font in your logo. These may seem like common sense tips, but you’d be surprised how many times I’ve seen established companies use their logo in one of these ways. Collaborating with a graphic designer guarantees proper use of your logo/brand. Here is a great post on how inconsistency can cost you.
2. Refresh Brand
Sometimes companies are worried about changing their logo. They’ve had it a long time, and they have a lot of equity in the look and feel. But maybe the font is a little dated; the color might be out of style. This is where a little refresh comes in handy. You don’t have to completely change the look of your logo to bring it up to date.
3. Complete Rebrand
This is the most fun of all. It could be a new company. It could be an established company that is changing direction on products or services. I will work with your marketing department to make sure the creative direction follows the mission of the business. I love to ask questions like: what do you want people to think about you? Who is your target market? What kind of feeling do you want people to get when they see your logo/brand?
There are many ways a graphic designer can help you. From a clean sales slick to classy product packaging. If you have questions about what your company needs, contact me. There’s nothing a cup of coffee and a conversation can’t tackle.