Annual report design for your business or organization (you have options!)

What is an annual report?

Here is Merriam-Webster definition of an “annual report”: a usually lengthy report issued yearly by an organization giving an account of its internal workings and especially its finances. This sounds pretty bland, doesn’t it? An annual report can be more than an official account. It can be something people want to look at. Especially if your annual report design is done by a professional.

What does an annual report look like?

Graphics, typography, color and texture come together to create an attractive useful report. But it doesn’t have to be printed: it can be an interactive pdf or a video folder. By the way, this is one of the newest approaches to marketing collateral: an LCD screen with control buttons is embedded into a physical printed folder!

If the report is printed, the paper options are endless. And paper can make a huge impact on the final product.

How do you produce an annual report?

Graphic designers take the essence of a company and make it look good. It also happens to be one of the most challenging and rewarding opportunities for a graphic designer. Of course, starting out with lengthy copy documents, spread sheets and folders of images is daunting for any communications team. If you bring a graphic designer in early on the project, they can help determine a direction. For example: number of pages, digital or print (or both), photography and illustration needs. And these are issues graphic designers deal with on a daily basis. So they can guide you and connect you with the right resources.

I have experience with annual report design. I thoroughly enjoy it. If you have questions about annual report design and production, call me at 608-206-0469,  or shoot me an email. Let’s have a conversation and see if we are the right fit.